Client

NEOM, Magna

Location

Tabuk Region, KSA

Description

Magna is an inspiring development set along a breathtaking coastal region, notable for its historical and mythological significance. Key features of this development include an ultra-luxury hotel, resort, and residences, known for their unparalleled service and set against a backdrop of a transcendental landscape. It boasts a unique confluence of sea, mountain, and wadi, presenting a destination that seamlessly integrates nature with standout architecture.

Context

Magna is a multifaceted development aimed at creating an ultra-luxurious destination. It requires careful planning and management across various domains, from environmental conservation to luxury market positioning, ensuring that the development not only meets high standards of luxury and service but also respects and integrates with the natural and historical significance of the area.

Services

  • Current State Assessment

  • Market Assessment and Benchmarking

  • Governance Structure

  • Estate Management (EM) Strategy

  • Management/Disclosure Statements

  • High-level Cost Estimates

Our Value

Magna is an ambitious undertaking that combines significant value creation with clear strategic objectives, creating a comprehensive vision for a luxury destination with deep cultural and environmental considerations

  • Establishing a Premier Luxury Destination: The primary goal is to create a world-class luxury hotel, resort, and residences that attract an international clientele, positioning the Gulf of Aqaba as a top-tier luxury destination.

  • Market Leadership: The project aims to achieve a leading position in the luxury market through strategic positioning and benchmarking against global standards.

  • Effective Governance and Management: Implementing a robust governance structure and estate management strategy is essential to ensure the long-term success and sustainability of the development.

  • Financial Viability: Ensuring the financial viability of the project is a critical objective, with high-level cost estimates and financial planning being key to securing profitability and a good return on investment.